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  1. Our vision is clearly defined and effectively communicated, ensuring everyone in the company is on the same page.

  2. Our 10-year objectives are clearly articulated, frequently updated, and supported by everyone in the organization.

  3. We have a clear focus on our primary business areas, with our people, systems, and processes all working towards these goals.

  4. Our core values are well-established and influence all our hiring, performance evaluations, and employment decisions.

  5. Our team members are chosen for their alignment with our company culture and values.

  6. We have a precise definition of our target market, and all marketing and sales initiatives are designed to appeal to this audience.

  7. Our three key differentiators are clearly identified, and our marketing and sales efforts are centered around them.

  8. Each team member has defined priorities for each quarter (1 to 7 top goals) and is responsible for at least one key performance indicator weekly.

  9. Our weekly meetings follow a set agenda, start and end on time, and keep everyone engaged.

  10. We have robust systems in place to regularly collect and act on feedback from both customers and employees to maintain high satisfaction levels.