Blogs
February 20, 2025

Nishka Momentous Jewellery collaborates with Nyla Usha to launch the Nyla Collection – A celebration of ambition and self-expression

Nishka Momentous Jewellery, a part of the Morickap Group, launched its line of jewellery in Oct 2023 in Dubai. After 2 store launches, 7 sub brands, 2 collections, Nishka proudly unveiled their latest celebrity collaboration – the Nyla Collection at a star-studded event in Dubai on February, 14, 2025.

At Origami Creative, we believe that every brand has a story waiting to be told—a narrative that resonates deeply with its audience, capturing emotion, essence, and purpose. And we’re proud to bring the vision behind Nyla Collection to touch an emotional chord with its audience.

The Vision Behind Nyla Collection

The Nyla Collection is more than just jewellery; it’s a tribute to the fearless, independent woman who chases her ambition and shines on her own terms. Inspired by the bold and dynamic radio personality Nyla Usha, this collection is a celebration of strength, self-expression, and the unbreakable spirit of modern women.

For women who redefine elegance on their own terms, this collection merges contemporary design with classic allure, creating pieces that are both statement-making and wearable for any occasion.

“Nishka has always been about celebrating women who are strong yet graceful, determined yet joyful. And Nyla embodies exactly that,” said Nishin Taslim, Chairman & CEO, Morickap Group. “This collection isn’t just jewellery—it’s a statement. It’s about wearing your success, your ambition, and your sparkle with pride.”

Designing the Identity

Laeeq Ali, Chief Brand Architect, Bloombox Brand Engineers said, “The collaboration between brand Nishka and Nyla Usha stemmed from the similarity of brand personalities between the two. While Nishka makes moments treasureworthy, Nyla spreads joy wherever she is. Nishka celebrates women with a positive attitude, Nyla is known for being bold, independent and fearless.

Our approach was to craft a visual identity and brand narrative that mirror the ethos. Every detail of the brand identity was meticulously curated to reflect this powerful synergy.”

To bring Nyla Collection to life, we focused on a design language that exudes positivity, free-spirit and confidence. The brand elements— the fluid yet striking typography, and a color palette infused with deep plum, soft beige, light nude—all work together to create an aura of effortless luxury and the spirit of empowerment.

The storytelling extends beyond aesthetics. Each piece in the Nyla Collection is a tribute to the journey of modern women—whether she’s leading a boardroom, creating art, or embracing new adventures. The campaign visuals encapsulate this narrative, portraying women in their most authentic, powerful moments.

Celebrity radio presenter and brand ambassador, Nyla Usha said, “I’ve always believed that confidence is the best thing a woman can wear. This collection represents that attitude—it’s about fearlessness, owning your story, and celebrating every milestone along the way. I’m beyond excited for women to see themselves in this collection and make it a part of their own journeys.”

Launching with Purpose

The launch of the Nyla Collection marks the celebration of ambition, self-expression,and the quiet confidence that speaks louder than words. Through a high-octane fashion show, an engaging tete-a-tete by Laeeq Ali, cofounder of Origami Creative, with Nishin Taslim and Nyla Usha, a series of engaging digital experiences, influencer collaborations, and immersive storytelling, we are inviting audiences to connect with Nyla on a deeper level.