HOW DO WE DO IT?
For the past 23+ years, our single minded focus has been to build sticky tribes for our brands.
With insights derived from our proprietary models for brand marketing such as 5D, Brand Lucidity and Brand Trinity, we architect incisive brand strategy that becomes the foundation of a big idea and a unique brand story.
We root for the idea-first approach. Yes, we still believe the old-fashioned idea of a ‘Big Idea’ being the soul of great brands across the world.
Our ‘Slipstream TM’ methodology enables us to work on a robust digital strategy for web, social, search and more, thereby helping us to translate the big idea into interesting communication at the right touch points for optimum reach, awareness and engagement.