Origami Creative awarded the Brand Design Agency of the Year at the Advertising Club Big Bang Awards 2023
In the ever-evolving landscape of creativity in marketing and advertising, the prestigious Advertising Club Big Bang Awards 2023 celebrates excellence in advertising, creativity, design, media and digital work across India. In a spectacular awards night, Origami Creative was crowned the Brand Design Agency of the Year. This accolade comes as a recognition of our stellar work through the year in branding and visual storytelling. a leading strategic creative and design agency known for its bold creativity and impactful storytelling,
The award-winning work comprises of corporate brand identity, digital as well as other experiential assets for Roach Lifescapes, CloverGreens Golfscapes, impressive packaging for Maverick & Farmer that merges tradition and modern explorations, and corporate brand identity for De Mandarin, a resto café that deeply resonated with their audiences.
The Foundation of Success
The win is not just a recognition of their current prowess but a testament to our steadfast belief at Origami that a differentiated business brand strategy is the bedrock of exceptional visual storytelling. Our commitment to this principle has propelled them to building a repertoire of immersive branding projects and accounts for a phenomenal 95% success rate for their clients. Our multifaceted branding approach, brand positioning excellence and rebranding strategies have earned us goodwill among our customers over the past 23 years.
Branding Success: Gold, Silver, and Bronze
Crafting memorable brand identities and experiences were exemplified in these categories. Here’s the gist of the story.
Gold for Roach Lifescapes
Category: Design Excellence | Corporate / Brand Identity
The rebranding of the real estate brand came with its unique challenges. While the brand had to reimagine itself in the context of the future of the company and embrace and include what’s truly a brand differentiator, our research gave us unique insights. Deep diving into the organization’s why led us to unearth that the brand’s uniqueness lies in the Roach family values and their commitment to fostering human connections. Roach Lifescapes wasn’t a real estate brand anymore. They were in the business of transforming land into people-centric lifespaces. This idea was later brought to life in the brand identity design, followed by the visual language.
The Gold design excellence award for Corporate Brand Identity for Roach Lifescapes is a resounding affirmation of our rebranding strategies and the ability to translate the essence of a brand into a visual language that resonates with its audience. Roach Lifescapes, with Origami’s touch, stands out as a shining example of a brand that not only speaks but captivates.
Silver – CloverGreens
Category: Design Excellence | Corporate / Brand Identity
CloverGreens Golfscapes, a premium golf resort brand, newly acquired by Roach Lifescapes required a renewed identity that would truly stand for their renewed brand promise. This was encapsulated in the idea – ‘A Whole-in-One Experience’ – CloverGreens stood for an elevated experience where people play, learn and unwind in the lap of nature.
While creating an independent parent logo for CloverGreens, the iconography and visual language was strategically designed to further extend the identity for all sub brands and at various touch points.
Earning the Silver Award in Corporate Brand Identity for CloverGreens reinforces our versatility in rebranding strategies and delivering impactful design solutions. CloverGreens now embraces a visual narrative that not only reflects the brand’s values but also is extendable to a host of sub brand offerings that the brand plans to launch in the years to come.
Bronze – De Mandarin
Category: Design Excellence | Corporate / Brand Identity
A seven nations resto café, De Mandarin was positioned as a fun, young, and funky space for the traveller seeking a quick getaway from the city. With a message to ‘Pause to Continue’, the café’s visual identity development embodies a vibrant space that would provide a breather from the hustle-bustle of the city.
The bronze design excellence award for Corporate Brand Identity for De Mandarin, is a nod to creating a visual identity that not only communicates but leaves a lasting impression. De Mandarin, with its distinctive branding, becomes a testament for turning brands into memorable stories.
More Award-Winning Projects
That’s not all. Our win extends beyond branding to other brand experiences such as creative poster design, an award-winning calendar design, an aesthetically pleasing website design and storytelling through packaging.
Maverick & Farmer
Category: Design Excellence – Poster
Our Maverick and Farmer Coffee poster on the 4-tier pastry counter, showcases three yoga poses. These poses were suggested for a better view of the pastries. We chose them because our audience likes yoga and it helps them see the counter better, making their experience more engaging. This innovative poster design idea aims to make their visit more interesting and enjoyable.
Roach Lifescapes 2023 Thoughtful Calendar
Category: Design Excellence
2023 CALENDAR CONCEPT – THOUGHTFULLY YOURS
At the heart of brand Roach is valuing relationships. The calendar for Roach was designed to be not just a chart for dates but a catalyst to foster and nurture human relationships. Relationships bloom into beautiful everlasting bonds through careful nurturing and constant positive actions. Therefore, we brought the idea to life through a series of messages on the thoughtful calendar that was thoughtfully put together to kindle warmth and inspire thoughtful actions towards bonding and building relationships.
A sample of the personalized calendar messaging
HAVE A BEAUTIFUL DAY
WITH A TOUCH OF KINDNESS!
Call a friend to wish them a Happy New Year
Lend an ear without any judgement
Send a handwritten appreciation note to a colleague
The Bronze head is yet again a testament to our idea-centric approach to award-winning brand design and communication.
Roach Lifescapes Website
Roach Lifescapes introduces its new website, a platform meticulously designed to prioritize user experience. The website embodies user- centricity, offering a well-structured and functional interface that’s consistent and easy to navigate.
At Origami Creative, our focus was to create a site that is not only visually appealing but also highly functional and convenient for all users. The mobile-optimized user experience, ensured a seamless and aesthetically pleasing experience without compromising on usability. The primary goal in the development of this website was to ensure easy access to essential information. With readily available contact details and location information, users can quickly connect and find our services. The website features clear calls to action, guiding visitors through the site with precision. It has been strategically optimized for search engines and social platforms, making our content easily discoverable and shareable.
To enhance user experience, we’ve incorporated user-friendly filters, making it effortless for visitors to find relevant information. The site has been designed for low scrolling, ensuring that users can access key details efficiently without extended browsing. Our focus on performance ensures a good loading speed, guaranteeing a seamless experience for all visitors. Roach Lifescapes new website aims to be a one-stop hub for our users, combining functionality, ease of use, and aesthetics to create an optimal online experience.
The award celebrates a user-centric website design that embodies the idea of simplicity and being thoughtful
Maverick & Farmer
Brewing innovation in a cup
From cold-smoked brews to oak-wood fermentation, Maverick & Farmer crafts unconventional flavors, rooted in three generations of expertise. Embracing a legacy, we’re pioneers in flavor alchemy—yeast-enzyme processing, fruit infusion, and more—crafting an unparalleled coffee experience for aficionados. The packaging features illustrations or patterns that pay homage to the regions where the coffee beans are sourced. Intricate line art depicts the landscapes, flora, or cultural elements specific to the origin of the coffee. This includes depictions of lush coffee plantations, local wildlife, or traditional motifs reflective of the coffee’s origin. The cylindrical container for “Brewing-a-Cup” presents an innovative approach.
This container, crafted for convenience and style, is an embodiment of modern design, gold foiled for the premium sector and product range. The design aligns with the contemporary lifestyle of coffee aficionados, offering a statement piece for the kitchen or workspace. Its practicality is paired with an aesthetic that reflects the brand’s dedication to providing a luxurious coffee experience. Maverick & Farmer embraces a minimalist yet sophisticated approach. The packaging features a matte finish with earthy tones, often employing a color inspired by the rich hues of coffee beans to signify the varieties. The design incorporates intricate line art or subtle patterns, evoking the cultural heritage of the coffee&’s origin, and adding a touch of storytelling to each bag.
The Art and Science of Differentiation
Our success is a result of our continued commitment to the art and science of differentiation. The agency understands that in a world inundated with brands vying for attention, standing out requires more than just aesthetic appeal. It demands a meticulous approach to brand strategy that not only reflects the brand’s essence but also sets it apart from the clutter.
Crafting Corporate Identity: The Origami Way
Our approach to crafting corporate brand identities involves an intricate process that begins with a deep understanding of the client’s values, goals, and target audience. It is not just about creating a logo or choosing colors; it’s about telling a story that resonates with the intended audience.
Research and Discovery
At Origami, we delve into extensive research to uncover the nuances that make each brand unique. This involves understanding industry trends, competitor landscapes, and consumer preferences. It’s about identifying the whitespace that the brand can occupy to create a distinctive presence.
Conceptualization and Design
Armed with insights from the research phase, we embark on the creative journey of conceptualization and design. This is where the agency’s artistic prowess comes to the forefront, turning abstract ideas into tangible visual elements. Each design choice is deliberate, aiming to evoke specific emotions and perceptions associated with the brand.
Iteration and Refinement
We, at Origami, understand that great design is a collaborative process. Through iterative cycles of feedback and refinement, the agency ensures that the final output aligns seamlessly with the client’s vision and objectives. It’s a meticulous process that ensures the end result is not just visually appealing but also strategically aligned.
The Impact of Memorable Branding
A well-crafted corporate brand identity goes beyond aesthetics; it leaves an indelible mark on the minds of consumers. Our success in the Advertising Club Big Bang Awards 2023 is a testament to the impact that memorable branding can have on a brand’s perception and market position.
Building Trust and Credibility
A distinctive corporate brand identity builds trust and credibility. Consumers are more likely to engage with a brand that has a strong and consistent visual identity. This ability to infuse trust-building elements into the visual identity development contributes to the success of our clients.
Enhancing Recognition and Recall
In a crowded marketplace, being memorable is a competitive advantage. Our designs are not just visually striking; they are crafted to enhance brand recognition and recall. This means that consumers are more likely to remember and choose a brand that stands out in their minds.
Fostering Emotional Connections
Our approach goes beyond the surface; it delves into the emotional realm. By creating designs that resonate with the emotions and values of the target audience, strong emotional connections between consumers and brands develop.
Looking Ahead: The Future of Brand Design
As the glory of the triumph at the Advertising Club Big Bang Awards 2023 shines, the industry looks ahead to what the future holds for brand design. Our razor sharp focus on the transformative power of strategic and visually compelling brand identities continues to be on the cards.
The recognition as the Brand Design Agency of the Year for Origami is not just a victory for us but a celebration of the importance of brand strategy based design in the broader marketing landscape. As brands continue to navigate the complexities of a dynamic market, our commitment to differentiation through thoughtful brand strategy and captivating visual storytelling stands as an inspiration for the industry at large. The Gold, Silver, and Bronze awards for Corporate Brand Identity underscores our continued focus on the art and science of brand design.