Origami Creative Shines at Big Bang Awards 2024: Gold and Bronze for Strategic Brand Excellence

In a world where AI plays a big role in creativity, Origami Creative is leading the way in brand development. Nishka’s success shows how we use new ideas to stand out. At the Big Bang Awards 2024, we proudly walked away with both a Gold and a Bronze in the brand identity and strategy categories. These awards highlight our ability to create meaningful brands through timeless storytelling and innovative ideas, helping build loyal communities for the brands we represent.

Gold for Nishka Brand Identity
 Category: Brand Identity Design

We were honoured with a Gold award for our work on the Nishka brand identity, where we combined strategic insights with creative excellence to create a brand that focuses on life’s most meaningful moments. Nishka is a jewellery brand catering to women, striving to establish a unique identity in the competitive Dubai market.

We approached this project by creating a deep connection with the women of Dubai through emotional storytelling. The inspiration came from the vibrant plumage of the peacock, a symbol of milestones and special moments in life. At the heart of the brand identity is a circular logo symbolizing a woman’s identity, surrounded by elegant elements that signify significant life events.

The brand was designed with sophistication and sincerity, emphasizing craftsmanship and the joy of life’s precious moments. We selected a warm and timeless colour palette to create a strong emotional connection with the audience. Featuring actress Samantha Ruth Prabhu, a vocal supporter of women’s empowerment, further strengthened the brand’s message. This fusion of strategic insight and creative storytelling earned us the Gold at Big Bang Awards 2024.

Bronze for Maa Kauvery Women & Child Hospital
 Category: Brand Strategy

We received a Bronze award for our brand strategy work for Maa Kauvery Women & Child Hospital. This hospital has 200 beds and is located in Trichy, India. The hospital approached us to create a sub-brand strategy that would extend the values of the parent brand to a new audience: women and children seeking healthcare.

We developed a strategy that showcased Maa Kauvery’s dedication to compassionate, expert care. The identity we crafted was warm, approachable, and built on trust, key elements in the healthcare industry. Our goal was to position Maa Kauvery as a sanctuary for women and children in need of thoughtful care from experienced professionals.

We designed a brand identity that reflected the hospital’s commitment to individual care, positioning Maa Kauvery as a trusted haven for maternal and paediatric health. By focusing on warmth, expertise, and compassion, we helped the hospital create genuine connections with its audience. This approach was recognized at the Big Bang and strengthened Maa Kauvery’s place in the market.

Why Branding Matters in 2025

Branding is no longer just about eye-catching visuals. It’s about creating a real emotional connection with the audience and building loyal communities around brands that resonate deeply. While technology is changing industries, at Origami, we believe the heart of branding lies in storytelling. The recognition we received at the Big Bang Awards 2024 proves that creative excellence comes from sincerity, empathy, and strategic vision.

In this age of digital and AI-led design, successful brands still connect with people on a human level. Origami has always focused on understanding our clients’ audiences to ensure our strategies are both innovative and meaningful. By building loyal communities for the brands we craft, we create lasting connections that go beyond first impressions.

A Legacy of Branding Excellence

Our success at the Big Bang Awards 2024 is proof of our dedication to delivering outstanding branding and strategic work. Our portfolio, featuring award-winning projects like Nishka and Maa Kauvery, demonstrates our ability to create impactful brands that are both visually appealing and strategically strong.

We continue to stay ahead by using cutting-edge AI and digital tools in our branding projects. Whether creating a brand identity or developing a comprehensive strategy, each project is approached with a clear goal: forging lasting, meaningful connections between brands and their audiences to build loyal communities that stand the test of time.

Conclusion

With over 24 years of experience in crafting impactful brands, Origami Creative blends innovative technology with timeless storytelling to build brands that form deep emotional connections. The recognition we received at the Big Bang is proof of our ability to create exceptional brand strategies and identities that truly connect with audiences.

In today’s digital world, we help brands build loyal communities and supporters who champion their values for years to come. If you’re looking to create something extraordinary, we are ready to partner with you. Let’s craft a brand story that stands out and builds a devoted community. Reach out to Origami Creative, a trusted branding agency in India and the UAE, and let’s make something unforgettable.