1915 BY SEDDIQI & SONS

Named after the birth year of its founder, 1915 by Seddiqi & Sons is the region’s premier destination for fashion-forward watch brands.

The challenge with 1915 was to create a unique and differentiated campaign in an overall crowded watch market. We arrived at this campaign idea based on a simple consumer insight of wanting to be stand out; a state of being strikingly different from something else in juxtaposition or close association.